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APRIL 09, 2008THORNTONS BREAKS RECORD FOR THE WORLD’S LARGEST BOX OF CHOCOLATESToday Thorntons broke the Guinness World Record for the world’s largest box of chocolates. The giant box was created to celebrate the launch of Thorntons ‘moments’, the Chocolatier’s new twist-wrapped chocolates, and unveiled to the public in London’s Leicester Square. The box will tonight be transported to Newcastle and displayed in the city centre on Thursday (10th April), and in Bristol on Friday (11th April). The public were able to share this unique record-breaking moment with a sensory experience of their own. Visitors were invited to walk a red carpet, climb the steps beside the record-breaking box and then help themselves to a delicious handful of the new moments chocolates. The Record Breaking Box – Vital Statistics · The box measures 5.04 metres (16.5 feet) tall and 3.5 metres (11.5 feet) wide The record breaking box is a replica of the new Thorntons moments box, recently launched as the perfect treat to share with friends and family. Made using only the finest ingredients from around the world, including West African cocoa beans and 100% cocoa butter. In typical Thorntons style, the new moments range offers a premium twist on individually wrapped chocolates.
To select the flavours for the chocolates, the Chocolatier conducted a consumer taste-test and then used the results to create the milk chocolate-covered moments with everyone’s favourite centres in mind.
For more information contact Notes to Editor · The previous record for the largest box of chocolates was set in 2002, by Marshall Field’s Frango chocolates. The box weighed 3,226 pounds (1,204kg) · Thorntons moments are available from Thorntons stores and selected supermarkets nationwide from March 2008 · Two sizes are available: |
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