March 2007

SONY PS3 LAUNCH AT VIRGIN MEGASTORES

Stephen Lynn, PR and Promotions Manager, Virgin Megastores:
"Last night's Sony PS3 launch at Virgin Megastores flagship store on Oxford Street exceeded all expectations. We staged a retail first by allowing eager gaming fans the chance to camp overnight in the basement of the store, to make sure they were in prime position to get their hands on the console. The event culminated with Sony being very generous by giving away 46 inch Sony Bravia TVs to the first 125 the queue."

Other info:

Ritatsu Thomas, 17 from Mitcham was the first person in the queue and not only did he received a FREE Sony Bravia 46" TV but was also chauffeured home in a Virgin Megastores branded stretch limousine Hummer, accompanied by a Sony technician who installed the system in his home. All other customers were offered a free taxi ride to get them home safely.

Press coverage:

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The London Paper, circulation 400,000

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Evening Standard, circulation 266,037

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Metro, circulation 550,792

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Sun, circulation 3,072,092

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The Times, circulation 642, 711

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The Observer, circulation 442, 137

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Daily Express, circulation 761, 637

London Lite, circulation 400, 000