The reason people join Borkowski and the reason the good ones stay is that we create an environment where the staff are truly allowed to be themselves and never have to conform to being just another PR clone.

We want and need a mix of personalities here – all that we ask in return is that everyone does a great job in the right way. This is vitally important to our success; it’s the freedom we’re granted that gives us license to think creatively, the mix of people that creates new ways of thinking and the sense of responsibility for our own actions that ensures we put more pressure on ourselves to achieve than anyone else can. Creativity, difference and responsibility are the key to great work in all fields.

Our best work is always with the people who believe in our approach to PR and let us show what we can do. Sometimes that’s an all-singing-all-dancing multi-award-winning campaign and sometimes it’s something that seems simple but is executed in a way that only those who really understand how the media works could manage.

We are not part of the ‘treat ‘em mean, keep ‘em keen’ brigade; we believe that enthusiasm is born from praising and rewarding excellence.

When Mark started out, working for theatre clients, his success was down to the relationships he built,  his charm and his understanding of how to craft great stories and put bums on seats. That last point is important to remember because try telling a theatre manager in Swindon that their ROI is 10:1 if the house is half empty.

That spirit is still with us and always will be. In a world where genuine difference is imitated, aped, re-packed and sold on, we know that there will always be at least one thing that sets us apart – the spirit of Borkowski.