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MAY 08, 2008BRAIN FOODI smell an ambitious new brand, hungry for attention - step forward FpsBrain. A number of blogs have noticed with a mix of amusement and depression that this brand will do anything to get noticed. Great stunts should never be seen and the slight of hand is crucial when trying to use this form of publicity to leverage attention. The wheezing PR campaign for FpsBrain rams it up the arse with claims that firstly, the drink can increase your mental powers for gaming performance, and now, that it's actually supporting Tibet by not being produced in China. Continue reading "BRAIN FOOD " Posted by Mark Borkowski at 10:52 AMsend to a fiend  APRIL 30, 2008ANTI SMOKING AD TOPS COMPLAINTSOut of the 14.080 adverts which drew complaints last year, the official government anti smoking campaign, showing a woman with a fish hook through her cheek, provoked the most anger. Over the last few years there has been a growth in the amount of complaints that the Advertising Standards Authority has received, particularly for commercials which aim to deliver shock, horror and revulsion. In the good old days, all this outrage would have been articulated by the late great Mary Whitehouse. I have been talking about the reasons for this growth for some time now. In order for brands to get traction in every day life and the amount of money that’s demanded from them from advertising agencies, they need to do more than just sit on the terrestrial channels, they need to get into the mainstream. They need to bring these ads alive and right now, shock, outrage and horror are the only tricks left for advertising agencies to get ads into the mainstream and to charge the kind of money they charge to make them. The government anti smoking ad has now been read about by probably more people than actually saw the ad in the first place. The real problem will come when people start saying “oh no, not another ad that’s going to get complaints”… but until then, we need a 21st Century funky Mary Whitehouse who can bring all these heinous and outrageous matters to our attention! Posted by Mark Borkowski at 03:10 PMsend to a fiend APRIL 23, 2008ANOTHER PATHETIC MTV PR STUNTWhy oh why is MTV associating itself with zzzzz list celebrities once again. Stand by for another desperate attempt by MTV to try and sell its pitiful content. It’s as subtle as getting a tan with a blow torch. The latest scam is a mildly amusing viral campaign for the skanky UK Big Brother series 8, Chanelle Hayes. Remember, Chanelle once declared that she would rather have the money in the bank than a personality. Well thanks to the cuddly boys at MTV , suddenly she is slapping her ass in bed with a glove puppet and we are supposed to think that this tape is an ironic play on the illegal sex tape medium. Chanelle is desperately trying to be a pop star but she is just like fertilizer: stinks for a while, then you get used to it. I am bored with all the hapless ex Big Brother types. Why does anyone bother with them, especially MTV? They have had their moment, so move on. . It’s so sad that the once great MTV associates itself with dumb reality show jet trash. This whole exercise has the grace and elegance of a pregnant cow. But if you like seeing Chanelle rolling around in a bed pulling off her lingerie, by my guest and play this sad viral that is a disguised PR stunt. Personally, I would rather pick maggots out of road kill, fry them in hot grease and then eat them. Posted by Mark Borkowski at 05:43 PMsend to a fiend APRIL 22, 2008MISS LANDMINEShock tactics and lateral thinking make the “Miss Landmine” contest, dismissed by some as a “freak show”, the most interesting way to make the world aware of landmines again, since the death of Diana. The contest, created by a Norwegian film director, Morten Traavik, was inspired by the plight of landmine victims in Angola. Continue reading "MISS LANDMINE" Posted by mark borkowski at 01:29 PMsend to a fiend MONKEY BUSINESSI loved the Orangutan protest covered in today’s Daily Mail. Environmentalists dressed in Orangutan costumes and besieged the London headquarters of Unilver, the giant household products conglomerate. At the same time, its offices in Rotterdam and Rome and a factory in Merseyside were targeted. According to a Greenpeace report, Burning Up Borneo is accusing Unilever of destroying the Indonesian rainforests, a natural habitat for Orangutans, to get palm oil which is used in soaps and lotions. Unilever admitted using palm oil but only in some of their products. Continue reading "MONKEY BUSINESS" Posted by mark borkowski at 01:25 PMsend to a fiend |
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