WHAT IS BRAND IGNITION?

Information is not enough.  Brand ignition is the identification and selection of a bespoke range of communications techniques and social activities, unified under a banner of absolute creativity, deliberately designed to inspire and enthuse consumers.  It is a process, a science and an art based on an understanding of how to inspire individuals. 

WHO IS BRAND IGNITION FOR?

Challenger brands, emergent brands, brands who are willing to push things forward with the vision, the drive and the aggression to carve out a place in the marketplace and undermine the complacency of brand leaders.  It is for brands with the attitude and bravery to use a new communications technique to take an unfair advantage in the market place.  

WHAT BORKOWSKI CAN OFFER YOU

Borkowski has a skill set that is rooted in the imperatives of arts and entertainments: making noise, inspiring word of mouth, selling tickets. We have applied the techniques to major national and international brands and have achieved enormous success and created huge conversations about brands, despite resistance from the old orthodoxies.

The 21st century is about finding compelling stories for brands that have brand integrity and real substance, about flexibility and adapting to all the new creative processes that the digital age has to offer.

Brands need to embrace their brand truths through social media. Borkowski is here to help.

Together with our delivery partners, we can offer a menu of activities that encompasses media relations, radio marketing, events (both concept and execution), promotional concepts, web design, virtual/viral campaigning, publishing, TV/radio programming, media training, PR tutoring, sampling, internal communications, collateral material, corporate hospitality, celebrity, cause-related marketing, sponsorship amplification as well as in-store theatre and product placement. 

This is the menu. This is the world beyond advertising, direct marketing and PR. This is the art of brand ignition. This is Borkowski.

Contact: Suresh Raj suresh@borkowski.co.uk