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News & Opinion

We have been sharing our opinion and insights for many years. Catch up with the latest news here.

Pay Attention to the Present and Decode its Value.

Pinned under the duvet; smothered with decongestant, comforted by the warm embrace of Night Nurse; I’ve suffered a rather tedious week. Although I’ve been struck down by a particularly nasty, industrial strength man flu virus, I’ve had sometime, to catch up on a couple of interesting talking points. Read more
Toxic Twitter Promotes the Future Moron

Toxic Twitter Promotes the Future Moron

Speed kills. This week the velocity of the news agenda has been shaped by various narratives driven by the telegraph wire of Twitter. From Logan Paul to Toby Young, the week’s anguish proves that it’s a deafening noise that drowns out something more profound and enlightened, ideas and insight.  Read more
This article is about: Cobain, Kurt, Moron, Promotes, Twitter
Real News Strikes Back: 18 Stories in PR and the Media to Look Out for in 2018

Real News Strikes Back: 18 Stories in PR and the Media to Look Out for in 2018

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This article is about: 2018, Borkowski, BorkowskiPR, brand, disruption, journalism, Mark, media, PR, publicity, technology, truth
Let’s not give up on truth.

Let’s not give up on truth.

Working out exactly what’s distinctive about Borkowski as an agency, what makes it tick, and why it’s been so successful has taken a long time. It’s only now, nearly thirty years since we founded, that it’s possible to provide a semi-systematised overview of something which has been instinctual for years. Read more
This article is about: BorkowskiPR, brand, disruption, journalism, Mark Borkowski, media, PR, publicity, technology, truth
Brad Pitt. Everything is calculated. And everything is a gamble

Brad Pitt. Everything is calculated. And everything is a gamble

Antiquity had the crucifixion. The French Republic had the Guillotine. For us the arena for bringing down the high and mighty is the tabloid mud pit. Lucky for our modern Dauphins reputational execution is not as lasting as actual decapitation and a second chance is always on the table. Read more

About Borkowski

We help our clients with big publicity ideas, smart news campaigns and a lot more besides...