WHAT WE DO

As digital media becomes more and more entrenched in the way we live our lives, the relevance and impact of advertising is diminishing.  Borkowski is at the forefront of this change. Over the last few years, we have been developing into an entirely new form of communications agency in which PR is the lead discipline, one that enables a public conversation.

Borkowski recognised early on the need for a conversation between brands and the people they are reaching out to, the need to work from the bottom up as orthodox, top-down mass communication is forced to loosen its stranglehold with the rise of the new digital media.

Social networking and the digital age are forging new methods of communication. To capture the public’s imagination one needs to truly understand the intense media fragmentation, hyper-connectivity and technology driven consumer empowerment that sites like Facebook – the most visited site that isn’t a search engine on the internet – allow.

That’s why Borkowski is busy creating mass conversations, assisting the people who matter – the consumers – to announce the brands that matter to them incrementally. We are empowering the public to take brand messages global and to have a say in what becomes successful.