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Big Publicity

There’s PR and there’s PR.

Spot the difference.

Borkowski’s campaign against Lloyds Bank on behalf of Noel Edmonds which has led the news agenda for more than a year now, has won the day for its emotional appeal and direct connection to customers, both existing and future of the bank.

Moreover, it’s had the energy and creativity to keep moving the needle and drive the message into the minds of not only the bank but of the crowd...

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