Borkowski Weekly Media Trends: Royal Baby | Jurgen Klopp's | Danny Baker | Anna Sorokin
Borkowski Weekly Media Trends
'Meghan can't be the star of the show'
It's been a fairly Rule Britannia week this week, we've had the arrival of Royal Baby Archie, the heralding of a new golden age of English club football...and a race scandal ensuing from a crass act of public auto-defenestration by a formerly popular figure.
Check our the Borkowski blog
for a full and frank review of Team Sussex's seemingly unilateral approach to announcing the globally anticipated birth. Here's an excerpt:
"Meghan must quickly understand that she can’t be the star of this show. Her celeb friends may be able to put out their own content and points of view and get away with it, but if any of them are advising her to do the same, they are giving misguided advice. She can’t. But she can be the star of her own show if she plays her hand more subtly and carefully and keeps the old guard on her side."
READ THE FULL THING HERE
Klopp: Football's best PR man
Everyone looks to the worlds biggest success stories and tries to retroactively attach their own attributes and principles onto them, so that they can feel a bit better about how they approach life and about how in turn life rewards those like us. So here’s an attempt to discuss Liverpool FC manager Jurgen Klopp’s brilliant PR approach without
falling into that trap…and allowing the fact that our office is full of Chelsea fans to taint our analysis.
Mr. Klopp is obviously a brilliant man manager, a tactician whose on-pitch innovations push at the boundaries of tactical knowledge (particularly in terms of pressing), and of course a magnetic public figure. We know all that – but what we don’t all know is how seriously he takes his teams’ press coverage, and how clever he is at ensuring his press department is helping the club to the top.
I read recently about how a younger Jurgen marched into the Dortmund press office and heldforth on how he wanted his press to reflect the team because he understands that tone is incredibly important. Specifically he wanted press releases to remove references to ‘injured players’ or to ‘injury problems’ when it came to a particularly cruel run of injuries. Instead he directed his troops to refer to the ‘opportunities’ for young players and the chance for up and comers to ‘rise to the occasion’ and ‘seize their chances’.
It seems so simple, but at the very top of any business, any advantage can give you every advantage. So, he might be one of the greatest football managers of his generation, but he gets it – he can come and work with us any time.
Danny Baker and the anatomy of an apology
Disclaimer: this isn’t about whether what he did was right or wrong, or whether what happened to him as a result was right or wrong. This is about whether his reaction to both of the above was the right one or not.
It wasn’t. His first apology finished by saying ‘I guess it’s my turn in the barrel’, he has repeatedly made it clear that he understood that what he did was wrong, but also claims that he told the BBC to ‘fuck off’ when they were lecturing him, before hanging up.
It’s not difficult, but people get apologies wrong over and over again. If you want to have an apology taken seriously then don’t be self-pitying or aggressive. It’s childish and it’ll cost you. It doesn’t matter what else you write or say, it won’t ring true.
Now he’s been sacked and at time of writing Danny’s more serious apology has just been released. First sentence: it’s been the worst day of his life, that’s enough – no matter what comes next, it’s hollow.
The Dark Queen of self-Promotion and why she deserves a statue
Today, future heroine of Hollywood blockbuster biopic and current cult hero Anna Sorokin was sentenced between four and twelve years for blagging New York’s richest elite to the tune of $200,000. Apart from being a tantalising image of what's possible with too many cajones and too few principles, she is a lesson at what a Catch Me If You Can
crook looks like in the modern age.
Since the dawn of humanity there have been those with a superhuman ability to bluff anyone into submission; Anna possessed a uniquely 21st century version of this superpower: she had to use her Instagram posts to convince that anyone photographed at that bar, with that meal, at that table, simply must
be the heiress she claims to be. Every experience was another opportunity to be carefully captured, packaged and relayed to prying eyes. Today’s top-tier blaggers have to be at the top of their game when the cheque comes and online.
Yes, she’s a thief – but she’s still a hero. She falls into a proud historical tradition that includes some of Britain’s most well loved icons. Think about it, she is beating the exact same path down which ‘Lord’ Byron strutted hundreds of years ago. He ended up at the head of a column of Greek soldiers with Europe’s most beautiful women littered in his wake. She ends up with four to twelve. Yet another black mark against social media’s impact on society.
Delivering Big Publicity Ideas