Just Do It
Change always begins with the individual. That’s a fact or a cliché depending on your mood. Here’s another one. Purpose in business is the new digital, the new black or the next new coffee. Whatever, it’s more important than ever. This week the conversation about purpose has ratcheted up showing us that businesses who are socially aware and advocacy centric, are demanding attention good or bad. Brands and leaders with purpose who can articulate their values simply can demand action now. Just look at Nike.
THE VALUE OF THINGS
What do you think you’re worth? What do you think the value of your PR is to your clients? Does it weigh up to more than a marketing budget say, or a social media spend? Is your PR more valuable than a TV campaign or the posts of an influenecer?
From Zuckerberg to Sorrell: when the CEO is hung out to dry
It’s lonely at the top. The modern CEO is expected to have a voice, to articulate values and, most importantly, be available. Yet there is little to prepare even the most media savvy executive for dealing with crisis once the internal support network begins to turn on you, with many boards happy to see leaders hung out to dry.