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Borkowski Opinion

What is PR?

What is PR?

“Nothing draws a crowd quite like a crowd” said P.T Barnum and I think about that a lot when wondering about the direction of certain campaigns I am working on. Barnum said a lot of quotable stuff and he knew a lot about the magic and mischief of capturing the public’s attention. Isn’t that at heart, simply what PR is about? We capture the essence of the stories or the issues that we know will move people – that result in a tangible outcome and not just noise and output, and we build relationships with like minded people who help us to tell the story or raise the issue. Say what you will or rather, add all the metrics and influencer groups you like to that basic premise, PR still needs creative courage, empathy and great relationships to work. Read more

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