A blog by Mark Borkowski.
Purpose is one of those buzzwords like disruption, innovation
and ephemeral content
that I try to avoid. I like to keep things simple though I will admit the thing that has kept Borkowski relevant for the past thirty years is
a singularity of purpose, and whilst of course we keep an eye on the future, our work is grounded in the present because the future is coming, but it may well change direction several times before it gets here. Meanwhile there are clients who need media coverage and counsel that sticks and engages now.
What is PR?
“Nothing draws a crowd quite like a crowd” said P.T Barnum and I think about that a lot when wondering about the direction of certain campaigns I am working on. Barnum said a lot of quotable stuff and he knew a lot about the magic and mischief of capturing the public’s attention. Isn’t that at heart, simply what PR is about? We capture the essence of the stories or the issues that we know will move people – that result in a tangible outcome and not just noise and output, and we build relationships with like minded people who help us to tell the story or raise the issue. Say what you will or rather, add all the metrics and influencer groups you like to that basic premise, PR still needs creative courage, empathy and great relationships to work.