Bringing Vegas to Edinburgh & taking the Fringe to Vegas


Major international producer and creator of Las Vegas’ most popular variety shows, Spiegelworld, decided to launch their latest residency, Atomic Saloon Show, at the Edinburgh Festival Fringe 2019 before it opened on the strip.


Their rationale was that Vegas audiences crave once-in-a-lifetime experiences and one way to assure them that a show is to that standard is to conquer the world’s biggest arts festival. Our task was to build, from nothing, a media profile that would help Atomic Saloon Show become one of the most successful late-night cabaret-variety shows the Fringe had ever seen.

To do this we unearthed stories geared towards a variety of media audiences; from complex process pieces about international production to bombastic highly visual behind-the-scenes setups hyping the show as both the most outrageous night out at the Fringe, and an international powerhouse which bolstered the Edinburgh festivals’ international cache.

The endeavour was so successful that it made headlines in Vegas, and Spiegelworld are planning on opening further future shows in Edinburgh. 

Impact Highlights

"Rodeo on steroids is louche and delirious" ★★★★★

BBC Nights Edinburgh

BBC Nights Edinburgh

Nish Kumar learns how to stage fight with professional Texan wrestler Callee from Atomic Saloon.

"The transitions are so seamless, the comedy so wry, the asides so perfectly timed and the final punchline so unexpected that, for the first time in your correspondent’s career, a cabaret received a standing ovation" ★★★★

“Atomic Saloon Show has become one of the most talked about shows at this year's prestigious Edinburgh Festival Fringe which attracts thousands of performers and visitors from across the globe.” 
Broadway World

“Atomic Saloon Show has had more than its fair share of pre-Fringe hype”
Brian Ferguson, The Scotsman

The Herald, The Times,
Ed Evening News &
Daily Record

News & Features:
Sunday Times, Guardian,
Edinburgh Evening News,
Front Cover Scotsman Festival Guide & Cover Splash, Scottish Sun
The Stage and The Weekly News
Sunday Times, Wee Review, one4review
The Times, The List, The Scottish Sun, The Scotsman, Edinburgh Evening News, EdFestMag, Culture Fix

See more work