New Commonwealth owns iconic and premium property across London, including a strip of land at the nursery end of Lord’s Cricket Ground, over which there has been a longstanding battle with the MCC. They gave the public the ability to buy a portion of the properties in question at £500 per piece using Blockchain transactions Borkowski had to communicate this new and unusual venture to the public to gather momentum.
We organized a breakfast briefing at which world renowned cricketers David Gower, OBE and Keith Bradshaw spoke in favour of the venture as a launch for New Commonwealth and invited key sports and property journalists. We targeted international journalists in parts of the world known for their love of cricket, as well as planting a sensational story around The Government of South Australia’s intent to buy the land in order to celebrate the Adelaide Oval. The story received global coverage.