Borkowski launched Bob Marley: One Love Experience at the Saatchi Gallery. In addition to using exclusive content and interviews with the Marley family to generate significant coverage in the news, arts and music media, we exploited partnerships wit the likes of Adidas and the Jamaican tourist board, and deployed influencers to create a significant lifestyle, fashion and travel story. We also delved deep into specialist media and influencers who could talk directly to the Jamaican diaspora in London and globally, and who could connect the exhibition to lovers of reggae. At the time of launch we had generated over 500 pieces of coverage including over 40 pieces of major national and international print and broadcast coverage, six significant features in the music press and an additional 100 social media posts by influencers.
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