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BODY WORLDS London

A unique and fascinating journey through the human body

Our task was to launch a new permanent flagship venue for the world’s biggest touring exhibition BODY WORLDS, creating a media profile which would establish it as the UK’s top new tourist attraction and to provide ideas for events and partnerships that would keep the story fresh.

Story

We offered a mix of scientific insight from the museum’s founders, personal stories from body donors, influencer endorsement, and behind the scenes access to create a major national news story around the launch and kept it going with such events as major NHS partnership Mental Health Matters, the Junior Doctors programme to teach kids about the body, the London Lates Mindfulness Series of holistic therapies and activities, Artist Days where artists were invited to draw and paint the bodies and Neon Body Paint Yoga classes.

Impact Highlights

"Gunther von Hagens’ Body Worlds to open London museum"

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"Gunther Von Hagens reveals he’s planning a truly extraordinary legacy"

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"Gunther von Hagens Experience: I will be plastinated when I die"

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"Display of 200 corpses is big draw for the woman who could be next"

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ITV This Morning

ITV This Morning

This Morning Visits Body Worlds London

500+
pieces of
coverage in
first year
45 major national and London features in run-up and week of opening
Coverage has reached an estimated
350M+ people

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