Our task was to launch a new permanent flagship venue for the world’s biggest touring exhibition BODY WORLDS, creating a media profile which would establish it as the UK’s top new tourist attraction and to provide ideas for events and partnerships that would keep the story fresh.
Story
We offered a mix of scientific insight from the museum’s founders, personal stories from body donors, influencer endorsement, and behind the scenes access to create a major national news story around the launch and kept it going with such events as major NHS partnership Mental Health Matters, the Junior Doctors programme to teach kids about the body, the London Lates Mindfulness Series of holistic therapies and activities, Artist Days where artists were invited to draw and paint the bodies and Neon Body Paint Yoga classes.