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Buzz Bingo

Britain’s biggest Bingo business

To support a £40 million investment and a new omnichannel launch we built a regional, national and trade campaign to re-position and launch Buzz Bingo into the hearts and minds of the British public. 

Story

The overall integrated PR campaign not only helped in supporting the establishment of the new brand name but was delivered to match multiple personas, mapped trend behaviours and several objectives. From business profiles to brand positioning, from trade press to a nationwide regional campaign, defined messages and our black book relationships with key editors enabled us to create a campaign of scale and impact, increasing share of voice and brand awareness.

We also worked with renowned entertainment analyst Mark Mulligan from MIDiA research to produce a white paper ‘Bingo by the Numbers’.

Strategically positioned as a positive alternative story to the aftermath of the rejection of Theresa May’s doomed Brexit vote, the report offered the chance to position Buzz Bingo as industry thought leaders. The key themes explored included the economic value of the game, the cross generational and age appeal, and the positive mental impact playing the game can have.

The report produced widespread coverage with numerous BBC outlets actively going into clubs to speak to club managers.

Impact Highlights

Eyes down! As a new bingo hall opens its doors in east London, we seek out the best places to make your mark.

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Buzz Bingo on its mission to be a brand for ordinary people

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Gala founder returns to help put the Buzz into bingo

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$1bn call for Bingo!

Full house at Buzz Bingo halls after £40m investment

Market
share of voice
increased
by 33%
21 radio
interviews
10 press features
in one day
100
pieces of press
for launch
95%
of coverage featured
one positioning
message

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