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A £40 million re brand for Buzz Bingo

Buzz Bingo

As part of a £40 investment and a new omnichannel launch we built a regional, national and trade campaign to re-position and launch Buzz Bingo into the hearts and minds of the British public.

Story

The PR campaign not only helped in supporting the establishment of the new brand name but was delivered to match multiple personas, mapped trend behaviours and several objectives. From business profiles to brand positioning, from trade press to a nationwide regional campaign, defined messages and our black book relationships with key editors enabled us to create a campaign of scale and impact, increasing share of voice and brand awareness.

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