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Sir Cameron Mackintosh

Corporate Positioning for a theatre legend

Borkowski were tasked with securing the legacy of the legendary theatre producer to mark his fifty years in the West End, while managing the corporate positioning of his overall brand. We achieved this through a series of carefully managed profiles in key outlets read by investors and decision-makers.

Story

Impact Highlights

Cats, Les Miserables Producer Now World's First Theater Billionaire

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How Cameron Mackintosh transformed musical theatre into a cash machine

Sir Cameron Mackintosh says his foundation will not be able to create new productions after his death

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FT Weekend
Magazine
cover feature
Helped
establish
his artistic
narrative
Corporate
Business
Positioning

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