Dale Vince, the founder of renewable energy giant Ecotricity, came to us because he felt his message on the future for green energy wasn’t hitting hard enough. He was making the news – a large donation to the Labour Party, his ongoing battle with electric car giant Tesla and a controversial divorce settlement - but he didn’t feel in control of the story.
We helped Dale to stabilise his brand by creating a public platform for him to explain his political position. Through key national media stories and video blogs we’ve enabled Dale to plant his thoughts into a broader vision on green energy and the future of Britain.
The platform has allowed Dale to reach new audiences and build a political profile that taps into the key election themes of the moment.