This year Borkowski launched Goldster - a digital lifestyle platform running virtual classes for over-50s designed by psychologists and medical professionals to promote healthy ageing.
We helped the company refine and communicate its overall brand and offering during our development process, positioning Goldster as the ultimate blend of lifestyle and cultural sensation and healthcare solution. We additionally leveraged Goldster’s initial business success into a compelling business story.
We made Goldster a cultural phenomenon by creating a celebrity guest instructor programme launched by iconic fashion designer Dame Zandra Rhodes, treasured cricket journalist Henry Blofeld, and legendary dancer Wayne Sleep.
Tasked with generating national and regional media coverage that genuinely impacted Goldster’s 55+ target audience, our initial launch produced over 30 pieces of national coverage, including features in the Daily Express, Daily Mail, Daily Record and Hello Magazine, and on five regional BBC Radio Stations plus the likes of LBC. Since then, over 60% of Goldster’s subscriptions have been due to this coverage.
Henry Blofeld and Dame Zandra Rhodes team up to help older people get more out of life
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