Kickstarting UK theatre's return post-COVID

Bill Kenwright’s Hamlet starring Sir Ian McKellen

In June, we delivered the first sign that UK theatre was on its way back after the COVID-19 blackout, announcing the country’s first major production to restart rehearsals: Bill Kenwright’s production of Hamlet, starring Sir Ian McKellen and directed by Sean Mathias at the Theatre Royal Windsor.

Story

The announcement had huge impact spanning national and broadcast media as well as the trades in over 500 outlets and received page 3 coverage in the Times and Guardian and inspired impassioned op-eds in the Telegraph and Observer among coverage in every other major UK title.

It even made a dent on Liverpool’s league title triumph - trending on Twitter amidst a sea of red.

Impact Highlights

Ian McKellen's Hamlet, aged 81: it's madness but there's method in it

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Ian McKellen isn’t afraid to return to the theatre – our timid Government should take note

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The age is the thing: Sir Ian McKellen to take on Hamlet at 81

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'I feel lucky to be working again': Sir Ian McKellen, 81, to star as Hamlet in 'age-blind' production

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Story spread
the globe
500
pieces of coverage for Hamlet’s press launch
BBC News, Independent, Metro and
Evening
Standard
Observer,
Telegraph,
Times &
Mail
Twitter trended over Sir Ian McKellen

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