In June, we delivered the first sign that UK theatre was on its way back after the COVID-19 blackout, announcing the country’s first major production to restart rehearsals: Bill Kenwright’s production of Hamlet, starring Sir Ian McKellen and directed by Sean Mathias at the Theatre Royal Windsor.
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The announcement had huge impact spanning national and broadcast media as well as the trades in over 500 outlets and received page 3 coverage in the Times and Guardian and inspired impassioned op-eds in the Telegraph and Observer among coverage in every other major UK title.
It even made a dent on Liverpool’s league title triumph - trending on Twitter amidst a sea of red.