Borkowski Logo

An international publicity campaign for South Australia

Government of South Australia

Borkowski has worked with the Government of South Australia over a ten year period. Our role is to spike interest in the region through projects promoting migration, tourism, talent and inward investment.

We have led several international publicity campaigns positioning the region as a cultural hub, a vibrant economic centre and a global pioneer in sustainable technology.

Story

We have organised key introductions - media, cultural and political - and organised high profile events to raise awareness for the region. Most recently we sparked viral interest in Kangaroo Island through a possible partnership with “ITV’s I’m a Celebrity, Get me out of Here.”

Impact Highlights

ITV boss says he will ‘consider’ moving I’m A Celebrity to Australia’s Kangaroo Island

Prince William unveils statue of Australia explorer Matthew Flinders

Entrepreneur brings agricultural technology to Australian outback

UK print, broadcast
and international coverage
more than 100
features
$100million
investment awarded
to Sundrop farms
High profile
events organised
to raise key
awareness
Focused
social media
Positive
awareness raised
around tourism
and local product
development
Key
introductions:
Media
Cultural
Political
89 million
people saw the
overall media
campaign

See more work