We established and manage the continued currency of the MAMMA MIA! brand, ensuring consumer expectations are regularly refreshed. An over-arching and ongoing plan nurtures the global significance of the feel-good stage show and the joyful escapism of two films. We have created an ongoing platform to raise the profile of creator and global producer, Judy Craymer.
20th anniversary new UK tour of Mamma Mia! Will open at Edinburgh Playhouse
Mamma Mia maestro Judy Craymer hopes lighning strikes twice.
Cineworld boosted by success of Mamma Mia 2