Brand Guardian for an Entertainment Sensation

Mamma Mia!

We established and manage the continued currency of the MAMMA MIA! brand, ensuring consumer expectations are regularly refreshed. An over-arching and ongoing plan nurtures the global significance of the feel-good stage show and the joyful escapism of two films. ​We have created an ongoing platform to raise the profile of creator and global producer, Judy Craymer.

Story

Impact Highlights

20th anniversary new UK tour of Mamma Mia! Will open at Edinburgh Playhouse

Mamma Mia maestro Judy Craymer hopes lighning strikes twice.

Cineworld boosted by success of Mamma Mia 2

Musical
opened in over
450 cities,
faster than any other
musical in history
MAMMA MIA!
seen by over
60m
people worldwide
MAMMA
MIA! HERE
WE GO AGAIN
the 2nd highest
grossing film for 2018 in UK

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