Borkowski produced a six-month launch campaign to launch the Paired app in the UK and US and raise awareness. Paired is the first couple’s coaching app whose mission is to make relationships happier and healthier. The media strategy targeted both UK and global media.
Tapping into topical themes surrounding COVID-19 and its impact on relationships Borkowski secured 230 pieces of coverage including a front cover splash and six-page feature in The Times Magazine, and features in The Sun, The Mirror, Refinery29, Woman&Home and a Cosmopolitan long read.
Can new app Paired’s quizzes about sex, intimacy and housework really help your relationship?
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Paired picks up $1M funding and launches its relationship app for couples