Creating the first ever pet paralympics


Borkowski was instructed to launch the UK's first pet insurance company that insures pre-existing conditions


Galvanising Petsure's position as one of the UK's most inclusive and trusted providers, we capitalised on the UK's love of and pride in their pets by deploying influencers and talent to hook audiences and drive brand fame and consumer engagement.
To do so, we created and launched the first ever ‘Pet Paralympics’, The Petsure Games; a Cruft’s style agility course for dogs of all abilities, at the 2021 Bath and West Show with legendary commentator Henry Blofeld and celebrity Vet Dr Scott Miller on hand to guide pets through the day.

From designing the course to engaging with pet influencers and celebrities, we created a fun, engaging, positive news story that would both fit Petsure’s ‘underdog’ personality and create shareable content to drive consumer awareness.
The Petsure Games resulted in 164 pieces of coverage, 10 Broadcast interviews, 17 Nationals and week-on-week comparison transactions increased by 200%; site visits increased by 92%, and complete quotes increased by 156%.

Impact Highlights

Dogs with disabilities put through their paces at Pet Paralympics


Meet the UK dogs taking part in world’s first pet paralympics - and entries are still open


First pet Paralympics welcomes dogs of all shapes and sizes

Secured over 160 pieces of coverage
Complete quotes increased by 156%
for a
Transactions increased by 200%

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