Borkowski launched ROXi, the first and only Made-for-TV, family-friendly music entertainment system.
Tasked to devise and implement a PR strategy, to leverage media opportunities, and to develop a brand profile and personality for ROXi, Borkowski are building sustained momentum to drive investment, sales and subscribers at a time when ROXi has opportunity for significant growth.
In September we launched both ROXi’s partnership with Sky, gaining widespread national coverage.
That month we also launched a major new ROXi advert by LONDON advertising featuring Kylie Minogue, who was also announced as a ROXi shareholder – which garnered national press & international coverage.
In December we announced a major investment deal garnering 70 pieces of coverage including news stories in the FT, Times, Guardian, Telegraph, Daily Mail and Daily Express firmly establishing ROXi as a major new player amongst the streaming giants.