The digital future of Christmas

Santa HQ

With the Christmas industry on shaky and ever-shifting foundations in 2020 due to COVID-19, Borkowski was once again tasked with ensuring that the magic of Christmas survived the pandemic, this time by championing technological innovation that could truly take Christmas digital.

Top Santa providers Ministry of Fun and co-founders and digital partner PRISM, teamed up with Wikipedia founder Jimmy Wales to launch an interactive Christmas adventure and Santa’s Grotto, Santa HQ.

Using the enduring visual power of Father Christmas, the intense news interest in how the festive season would be impacted by COVID, and our unrivalled media network, we facilitated large-scale media access to ‘Digital Santa School’ in which Santas learned to spread yuletide joy over video call.

The story captured imaginations and hearts and received over 400 pieces of international coverage in the Guardian and I newspapers, WIRED, BBC The One Show, Virgin Radio Chris Evans and CNN International.


Impact Highlights

It's Father Clickmas: can Santa save Christmas over Zoom?


Santa and his elves go online to bring Christmas cheer from the North Pole


What happened when I went to Santa school and learnt how to virtually save Christmas


‘The spirit of Christmas lives on no matter what’: Santa Claus masters the art of Zoom as grottos go online


Zooming through the snow: Santas are adjusting to Christmas online

pieces of
Broadcast highlights: ITV News, Channel 5 News, BBC One World TV, BBC Radio 5 Live, Mail+, CNN, One America News Network and NBC
Highlights: The i, Mirror, Times, Telegraph, Guardian, Mail, EuroNews and PA

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