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Scenario Two

The Light in the Piazza

Borkowski were entrusted with launching one of the biggest new commercial theatre and opera producers of the past decade, Scenario Two, on the eve of announcing their first project, the London premiere of Tony-winning musical The Light in the Piazza.

Story

We produced a targeted PR campaign to create excitement and generate ticket sales for The Light in the Piazza while introducing Scenario Two as producers of impeccable quality and highly original productions, which bring together the best creative teams from a range of disciplines.

We did this by setting up a range of keynote features highlighting the cross-genre creative team of Olivier-winning Director Daniel Evans, one of the world’s greatest sopranos Renee Fleming and film and television star Dove Cameron, leveraging and enhancing their individual profiles to emphasise the quality and creative ambition of the production while neutralising the musical’s lack of initial name recognition.

Impact Highlights

Theatre review: The Light in the Piazza

Claire Armistead meets the great barrier-busting Renée Fleming

Dove Cameron interview: 'I love that London feels lived in — you know s***'s gone down here'

Adam Guettel and Renée Fleming Today Programme interview with Mishal Husain

Graham Norton interviews Renée Fleming & Dove Cameron live on air

90%+
Tickets
Sales
<
Major features in:
Daily Mail; The Times;
The Guardian; Evening Standard;
BBC Radio 4 Loose Ends;
BBC Radio 2 Graham Norton;
BBC Radio 3 In Tune;
Classic FM;
Vogue &
Daily Mail Weekend
250+
pieces of media coverage

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