Elevating the value and perception of a national treasure

The Royal Mint

Our role was to provide the Royal Mint with a communications strategy and help them to discover and understand their captivating narratives, identify the root of their appeal to existing markets and the new markets to tap into.
We helped them to re-structure their overarching brand philosophy and communications strategies accordingly.
 

Story

We implemented a research programme that identified the problems and opportunities for the brand, identified and trained the correct spokespeople and put in place conversations with key opinion formers, thought leaders on and offline, traditional and social media. We also created story frameworks for future activity.

Impact Highlights

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"Borkowski tailor their fees to the individual need of the organisation and do not demand a fixed term brief. Mark Borkowski is always prepared to offer his considerable experience only when he is needed. He has truly added value to what I have set out to achieve during my tenure and has been a joy to work with”.
  Michael Turner QC, Chair of the Criminal Bar Association.

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