Borkowski’s initial role was to create media fanfare for this global festival, increase box office, maintain its global reputation and to give WOMAD a unique voice within the saturated UK festival market despite a line-up of relatively unknown artists and no headliners.
We have done this by creating news from these global artists’ extraordinary backstories, previously undiscovered musical talents, and the urgent issues and themes that arise from their music. In recent years we’ve helped the festival itself hit headlines with stories on the refugee crisis, Brexit and the ongoing climate emergency. We also modernised and refreshed the festival’s presence in the mainstream music media using intensive media relations.
Over 12 years working for WOMAD, we have grown festival attendance from c.20k to sell-out (c.40k) over that period, earned the festival its status as one of the UK’s best, and brought previously unknown artists to the mainstream.