During lockdown we announced Midas Man, the first, only and definitive biopic of Brian Epstein, the man who managed the rise to global fame of The Beatles. Directed by Grammy winner Jonas Åkerlund, Midas Man will help achieve something that Brian always dreamed of in life: to become a star of the silver screen.
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Working with the film’s distributors we cushioned the landing of the trade press announcement with launch articles in the Guardian and the Press Association, and pieces in Metro, NME, Der Spiegel, Rolling Stone and The Guide Liverpool adding consumer intrigue to international trade headlines and adding to the heightened anticipation around the project.