For three years, Borkowski represented the top divorce and family law firm, Vardags, which specialises in high net worth and complex cases.
Story
Run by ‘Britain’s top divorce lawyer’ Ayesha Vardag, Vardags is a leading family law firm that tasked Borkowski with turning a steady drumbeat of press attention in a channel through which to establish itself firmly as an industry leader, and retain the high profile of the family department while building awareness of the firm’s other work.
Borkowski led interview sessions with Vardags department heads to understand potential story angles and topics for ‘newsjacking’. We used this framework to facilitate regular commentary for Vardags lawyers on national stories relevant to their legal expertise, while placing more extensive profiles for Ayesha Vardag.