Borkowski started working with Dr Louise Newson - GP, leading UK menopause specialist and Founder of the not-for-profit Newson Health Research and Education – in April 2022. She approached Borkowski for support managing and raising her profile.
We were tasked with positioning Dr Louise as the leader and expert in the menopause space using evidence-based research to highlight her as a trusted and credible voice in the industry. Louise’s passion for using facts to empower women to make informed choices about their bodies and future heath needed to be weaved into the narrative of all media conversations.
Borkowski hit the ground running securing coverage with a reach of over 4 billion in the first two weeks alone, with multiple pieces of national newspaper and broadcast coverage. As well as ensuring Dr Louise is driving conversations surrounding the menopause through media interviews, news jacking, thought pieces, partnerships and speaker opportunities, Borkowski provides strategic communications counsel around what can be a polemic subject.
The focus has always been quality over quantity when it comes to coverage for Dr Louise Newson. Always ensuring she only takes part in meaningful features which could affect change for women across the country.