This year Borkowski helped Jukes Cordialities stand out in the competitive non-alcoholic beverage market by forging a series of exclusive high-end partnerships backed by tenacious media relations and influencer management.
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Borkowski worked closely with the leadership team at Jukes to craft a brand identity that spoke to the luxury market and a young, affluent audience, and then bring it to life through a series of culturally significant partnerships capable of generating media coverage and word of mouth.
Borkowski secured Jukes’ status as the first ‘cordial partner’ of Middlesex Cricket, which saw it served in the VIP garden at Lord's. Another collaboration produced a special edition Jukes 8 Summer Rosé box designed by award-winning British designer Matthew Williamson, which propelled conversations around the brand within design and fashion circles.
Borkowski also facilitated a partnership with lifestyle and drinks influencer Portia Freeman that helped Jukes tap into a coveted segment of young, affluent British consumers, while pairing up with Sober & Social, a community platform for non-drinkers, helped leverage Jukes into conversations around drinking culture in the UK, and developed an authentic social conscience for the brand.
Further partnerships introduced Jukes to the Groucho Club, Christmas at Kew and Somerset House.