We helped UMG to seed targeted corporate stories particularly through the EMI acquisition deal, the largest merge in music industry history, advised on reputation and crisis management and re-tooled ideas for traction outside of the traditional media.
Beyond our advisory role, we led separate projects around the label’s classical music business resulting
in the seeding of a classical music meme hailed as a ‘revolution’ by Independent Arts Editor, David Lister.
The projects included the rolling out of Yellow Lounge, a classical club night worldwide, the alternative proms at the Bristol Old Vic with Tom Morris and the promotion of Daniel’s Barenboim’s world-spanning event “Beethoven for All”.
We also helped to position CEO Max Hole as a thought leading industry figure for his groundbreaking work in anti-piracy strategy and digital distribution.