Our work: positioning and global launch for a new metaverse


pax.world is a futuristic land-based metaverse with ambitions to rival Zoom and Microsoft Teams by creating spaces where users can do business, experience culture and socialise spontaneously and authentically.


Alongside proprietary meeting technology MetaMeet, pax.world looked to encourage these behaviours by collaborating with four world class architecture firms Grimshaw, HWKN, Farshid Moussavi and WHY to create massive, fantastical communal spaces, Metaserai, the embodiment of a virtual form of social architecture.

pax.world wanted to move away from negative conversations plaguing the metaverse and their reliance on ‘pay-to-play' PR and marketing to develop a media profile that would give its launch in 2023 excitement and add credibility.

We focused on the concept of using social architecture to build a virtual society to launch the architecture partnership with a major exclusive in Dezeen, which we seeded across the design and architecture press securing over 30 items of coverage.

Borkowski also guided pax.world through the revelation that it had offered land to the Duke and Duchess of Sussex, Harry & Meghan. The news travelled the globe, covering almost every UK national news outlet and major news titles in over 40 countries.

Borkowski also introduced pax.world to our extensive network and generated the second-highest land sales of any partner organisation.

In total, we secured over 400 items of coverage across many of the UK national and international press, creating a positive and varied media profile for pax.world as it gears up to launch in 2023.

Impact Highlights

Grimshaw and Farshid Moussavi create metaverse social spaces


It’s Harry and Meta-n: Duke and Duchess of Sussex plan to venture into metaverse virtual world in order to build their fanbase


EXCLUSIVE: Harry and Meghan plan to build their own world in new virtual universe to reach more fans


MEG-A MOVE Meghan Markle and Prince Harry plan major new project to ‘sell products and spread message’

items of
Coverage spanned 40 countries
Highlights: Dezeen, Daily Mail, The Sun, FOCUS, Der Spiegel, Daily Mail, Grazia, Cointelegraph

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